GEB 4890 Study Guide - Financial Statement, Vertical Integration, Swot Analysis
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Directions: the anchors on the scales are points assigned for coverage of the content of each item: the adequacy of the coverage of all 8 points (20% - 20 pts) 0 1 2: analyze the company"s history, development, and growth. Identify any key critical incidents that have influenced how the company has developed to the present. Describe it"s services and product mix and how these may have changed over time. Identify key milestones in the company"s history: identify the company"s internal strengths and weaknesses. 0 1 2 3 4: analyze the external environment use each factor of the competitive forces model that is relevant for the company. 0 1 2: evaluate the swot analysis e. g. what can the company do to turn weaknesses into strengths and threats into opportunities. 0 1 2: analyze corporate-level strategy define company"s mission and major goals. What corporate level strategy are they pursuing low cost or diversification or a combination.
