FILM 240 : Film_240_Review.doc
10 Dec 2013
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Document Summary
Media convergence: merging of different kinds of mass media. Contemporary convergence is much broader (ex. oral communication in e-mails and ims) : business model that has many media holdings (phone,tv) under one corporate. Goal: better manage resources and maximize profits. Word media" is from latin word medium" meaning a material through which something is conveyed/transmitted. Tv/news/movies/books/radio are all apart of media (authors/producers) send messages (texts/images/ads) through a mass media channel (news/books) to. Older more enduring explanation of how media operates. In this process, gatekeepers are message filters. Problem: media messages don"t usually move smoothly. Senders have little control over how their messages are decoded and if they are ignored or not. Recognizes individuals have diverse meanings to messages (from gender/race/job) Suggests the complexity of the sender -> receiver process. Selective exposure: people shaping mass media to support their own values/beliefs/ interests. Stories of mass communication can shape a society"s perspectives of events. Media industries are in the story-telling business.
