CS101 Lecture : CS 101 lectures .docx

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10 Dec 2013
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Communications as a one-way communications as a collective process process. Marriam webster -> more so on the transmission side. Trying to get away from square try definitions. Is a broad discipline that incorporates both social sciences and humanities perspectives to consider the role of communications in the on going production of social relations. Two extremes find a middle ground. Marshall mcluhan: radio, cinema, and television as a classroom without walls . Who (communicator) says what (message) -> in which channel (medium)-> to whom -> with what effect. Shannon & weaver telephone game (by the end of it all, often there are things that interfere) Top-down models and their variants can be referred to as: Action modify action / collect sensory information feedback. Everyone is reactions the same way, we need to find a middle ground, We need to move beyond the preoccupation with bad messages. An essential element in the processes of liberal democratic politics.

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