CMST 2PR3 Study Guide - Final Guide: Press Release, Search Engine Optimization, Sound Bite
11 Dec 2013
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Document Summary
Age group audiences: youth market, generation y (e-generation): born between 1981-2003 millennial. Have increasing buying power and establish attitudes towards. High birth rate and prosperity following wwii: seniors: important opinion group and a consumer market with special interests , less convinced and demand value in the things they buy. Gender/ lifestyle audiences: women: always been an important and distinct target audience from marketing and public relations standpoints. Multi minded : 61% of workforce have more undergrad degrees than man, have great influence as opinion leaders, are defined as emerging demographic and lifestyle group, gay community has high brand loyalty, purchasing products that target. Lgbt (lesbian, gay, bisexual, transgender community) advertisements to gay consumers and support gay rights: religious groups, are growing in market and political power (eg. catholic and evangelical. Ethically diverse audiences: are growing 5x faster than the general population.
