PSY435H1 Lecture 3: Lecture 3.docx
Document Summary
If everyone stops buying things, they will stop selling it. Easy to put of flyers and signs saying don"t buy this b/c it is bad. Purchasing power is more in the frame of how we frame and navigate our world. Hard to frame your message until you know who your audience is. Negative frames tend to be more effective: value frames: based on values people hold, try to frame issues in ways that they will understand best. Impt b/c activates schemas that may/may not be in someone"s mind; when you frame things in terms of consumerism, activate schemas about economics. E. g. in a frame that is more religious/spiritual a money argument might just fall flat must use an argument with a spiritual framework. Must know your reasons for promoting the behaviours: understanding who you are talking to helps you understand the frames you must use when talking to them.
