BUS 272 Chapter : BUS 272 CH 7

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Document Summary

Communication: transfer and understanding of a message between 2 or more people. Formal channel: organization establishes a way to transmit messages related to professional activities. Informal channel: personal or social forms of messages. Channel: the medium through which a message travels. Communication apprehension: tension and anxiety about oral or written communication. The communication process includes steps between a source and a receiver: Sender - establishes a message, encodes the message, chooses the channel. Receiver - decodes the message and provides feedback to the sender. Encoding - converting a message to symbolic form. Channel - the medium through which a message travels channel richness. Feedback loop - puts the message back to the system, reduces misunderstanding. Filtering - sender filter information that is communicated to receiver (the message that is sent) Selective perception - receiver selects what is received (the message you accept) Defend own perspective instead of listening to others.

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