ECON101 Lecture : Chapter 14 - Monopolistic Competition.docx

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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Document Summary

Firms compete on a product quality, price and marketing. Firms are free to enter and leave the industry. When there are a lot of competing firms. Each firm has a small market share therefore limited market power to influence its product"s price. Each firm is sensitive to the average market price, but they do not pay attention to the actions of others. Therefore no one directly affect the actions of others. Conspiring to fix prices (or collusion) is impossible. Perfect differentiation happens when a firm makes a product that is slightly different from the products of competing firms. Product differentiation allows firms to compete in 3 areas: quality, price, and marketing. Demand for each individual product (by firm) is downward sloping creates a tradeoff between price and quality. A firm must market its product marketing is in two forms: advertising and packaging. There are no barriers to entry so firms cannot make an economic profit in the long run.

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