AFM131 Study Guide - Final Guide: Swot Analysis, Leading Edge, Forego

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Robert Sproule

Document Summary

Start the game selling one line and model of bike and by the end of the game selling three lines (mountain, youth and road) and three models (style, design or a combination of both) Your company sells bikes to three types of distributors. Your company will be competing against up to 4 other teams in your section of the course in a. Total demand for bikes in a world can change (hopefully increase) as the game progresses. Elements of strategy (strategic planning) - from overall to specific: mission, objectives or goals, strategy, and tactics. Should be an objective or goal for each of the functional areas: marketing, operations and finance. Trade-off in terms quality, advertising, extra support and deliver time, increasing cost versus increasing sales. Three different mediums for each of advertising and public relations: tv, internet, and magazines. Distributor sales revenue impacted by the number of bikes sold and the margin on each bike sold.