Sociology 2172A/B Lecture Notes - Syphilis, Bulimia Nervosa, Mothers Against Drunk Driving
17 Dec 2013
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Dec 5th lecture remember ads - which ones didn"t get past and which ones did. Social advertising campaigns to free the slaves. As long as there has been social systems there has been influence and social advertising. Campaigns to abolish slavery, temperance, prohibition & suffragette. Govnt of canada number 1 advertiser - health promo- dollar wise. In this we differ from the us. Deliver health promotion messages to specific populations. Help individuals make decisions that are related to maintaining and improving health & well-being. Lalonde report 1974 - a new perspective on the health of canadians. It was influential in shaping the issues to health overall. Key philosophical issue should government be in business of - modifying human behv and marketing social change. In the 80s social advertising becomes more institutionalized. Anti- smoking campaigns have a big effect on people. Challenge to youth - extremely successful - students submit 20 second bits.
