KINE 1000 Lecture Notes - Glocalization, Starbucks, Martina Hingis
20 Dec 2013
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Document Summary
Rapid and intense flow of culture, money, technology, and people. Immigrant communities that still maintain connection with people that they identify as part of their community (cid:173) diaspora maintain connection or businesses with home country (cid:173) (cid:173) mobility across space, not just images and space. Interconnectedness between people who are not their neighbors, but people from far away. Local and global are linked local identities are shaped by things that are global. Glocalization - things that are global, but are modified depending on where you are in the world. What constitutes costumer service is different in different countries. More access - globalization is an equalizing force (everyone has access to everything because its everywhere) Some countries become labor forces for other countries (cid:173) I. e. , philippine nannies and jamaican nurses working to get the foreign currencies. The many faces of a flexible citizen: martina hingis. This is an example of globalization, because martina is represent differently depending where she is.
