CCT210H5 Study Guide - Midterm Guide: Binary Opposition, Polysemy, Softcore Pornography

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A pair of related terms or concepts that are opposite in meaning. Binary opposition is the means by which the units of language have value or meaning; each unit is defined in reciprocal determination with another term, as in binary code. Saussure demonstrated that a sign"s meaning is derived from its context and the group to which it belongs. We know the sign of being good" because we understand the concept of evil". Drawing on their knowledge of the world and of the medium. Modality judgments involve comparisons of textual representations with models drawn from the everyday world and with models based on the genre; they are therefore obviously dependent on relevant experience of both the world and the medium. Polysemy is the capacity for a sign(s) to have multiple related meanings. Those who reject textual determinism and emphasize the "polysemic" nature of texts - their plurality of meanings.