Business Administration 1220E Lecture Notes - Justin Timberlake, Guitar World, Online Advertising

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Business Administration 1220E Full Course Notes
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Business Administration 1220E Full Course Notes
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Mmg main goal is to increase unit sales to 100, and/or reach million in annual revenues. In order to accomplish this, the company needs to explore various alternatives and evaluate the market. Mmg target market has been shifted to serve younger customers. The chosen target market is: males and females between the ages of 15 22 with interest in country and pop music. The company targets its product to individuals with all sorts of incomes. New campaigns have been put in place to assist low-income individuals to obtain used guitars for a fairly lower price. The campaign consists on allowing customers with mmg guitars to trade their old guitars and buy new ones. Justin timberlake is the new face of mmg, selected for being enthusiastic and appealing to our target market. Individuals will feel identified with justin timberlake and will become aware of the mmg brand.

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