MKT 400 Study Guide - Final Guide: Rob Ford, Joe Fresh, Appropriate Behavior

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Marla Spergel

Document Summary

Part 2- 80% of the questions will be from part 2-20% from part1. Chapter 8 social shopping, applications: psychology of influence. Chapter 4: networks: the underlying structure of communities, characters of on line communities, how ideas travel through communities, social capital, basis of social power(sources) Chapter 3: social footprint, your social brand, diffusion of (digital) innovations, what we do online, why we login (common impulses, marketing segmentation, social technographic ladder, pew internet technology types. Chapter 14- cultural influences on consumer behaviour: values and norms, many values are universal, such as family, health, happiness, and wisdom, what sets cultures apart values are seen as being more important. Example: americans value freedom, youthfulness and achievement. In school ambiguous situations: masculine vs. feminine: when sex roles are defined. Going against rob ford: the power of reference groups, group effects on consumer behavior, types of opinion leaders, word of mouth communications, buzz building.