BMK211 Study Guide - Final Guide: Brand Equity, Cognitive Dissonance, Marketing Mix
10 Jan 2014
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3. radio ads: legal and social issues, media, finding the most cost-effective media to deliver the desired number and type of exposures to the target audience. Effective product line pricing by a business will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials. Also called price lining: optional feature pricing - in addition to our free features. , we offer many optional features that add more customization and value to your book. Optional features will raise your suggested selling price. Providers of services including banking and finance, telecommunications and transport commonly apply two-part pricing. Usually, the by products are disposed off and have little value. Product bundle pricing is often actively used by the marketing departments of companies that produce computer software products, fast food meals and cable television connections that involve putting multiple products together to make a more attractive or economical whole.
