GGR252H5 Chapter Notes -Baby Boomers, Millennials
Document Summary
Notes from reading carpenter, j. m. , & moore, m. , (2005) consumer preference for. Retail formats: implications for tenant mix strategies", journal shopping center. Demographics in the us are changing: less children, more individuals living together, more competition- causing retailers to have a greater challenge in their desire to keep pace with these shifting demographics. Researchers focus on location modeling, product purchase patterns, business potential at retail sites, and customer satisfaction and loyalty programs. Exploratory approach classifies age groups: seniors, baby boomers, generation x and. Generation y differ in their attitudes and behavior. Aims to helps retailers gain a better understanding of consumers among these groups. From a marketing perspective, generational cohort analysis can provide direction on how to effectively understand and target specific market segments: senior cohort 1933 -1945 positive attitude toward shopping, commonly describe it as enjoyable.
