Media, Information and Technoculture 2100F/G Study Guide - Final Guide: Internal Communications, Batdance, Video Game Industry
16 Jan 2014
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Final exam: december 18th, 2013 -> 2-5 nat sci 1. October 15: advertising and consumer culture (lecture & One can think about political economy as the study of the social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources -> vincent mosco. If the circuit isn"t completed, capitalism seizes to function. Depends on supporting the role of advertising of its characteristics and how it funds the media. How do we understand the market of advertising (who is it shaped for?) Direct response to the needs of capitalism. Goal of advertising -> turn human beings into buyers. How we think of ourselves as consumers. * commodities take on a life of their own. * instill commodities in the properties advertisers tell us they have. Ex. iphone: 2 sides: advertising side vs. labor exploitation side. Foxcon: mass suicides, etc. because of labor conditions. * how do we decide which story to buy into.
