COMMERCE 2MA3 Study Guide - Midterm Guide: Category Killer, Trade Dress, Exclusive Dealing

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2MA3
• Professor: Carolyn Capretta

Document Summary

Blending of the four strategy elements: product, distribution, promotion, and price to fit the needs and preferences of a specific target market. Product bundle of physical, service, and symbolic attributes designed to satisfy a customer"s wants and needs. Service intangible task that satisfies the needs of consumer and business users. Goods tangible products that customers can see, hear, smell, taste, or touch. Good-services continuum spectrum along which goods and services fall according their attributes from pure good to pure service. from the service providers. Usually ask their customers to buy a promise-that the haircut. Services are inseparable service provider become their perceptions of the service itself . Buyers often play a role in the creation and distribution of services. Many companies are trying to change wide variations. The service sector makes up more than 70 percent of the canadian economy. Consumer (b2c) product product destined for use by ultimate consumers.