CCT208H5 Chapter Notes - Chapter 6: Internal Validity, Face Validity, Operationalization

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT208H5
• Professor: Divya Maharajh

Document Summary

Quantitative researchers are concerned about measurement issues (how many, facts, numbers, information etc. ) than are qualitative researchers (feelings, insights, understandings etc. Measurement is seen as a distinct step in the research process that occurs prior to data collection. (deductive approach) Qualitative researchers" inductive approach develops ways to capture and express variable and non-variable concepts using various alternatives to numbers. Measurements in a way, extend our senses. (telescope extends natural vision, thermometer gives better measurement of weather than our touch, bathroom scale is more precise than lifting someone and calling them heavy/light". A difference between the two styles involves timing. Quantitative researchers think about variables and convert them into specific actions during a planning stage that occurs before and separate from gathering/analyzing data. Measurement for qualitative researchers occurs during the data collection process. Quantitative researchers develop techniques that can produce quantitative data (data in form of numbers).