MGEA01H3 Chapter Notes - Chapter 6: Snob, Economic Surplus, Thorstein Veblen

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MGEA01H3 Full Course Notes
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MGEA01H3 Full Course Notes
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The satisfaction that a consumer receives from consuming some good or service. Utility maximization: consumers are motivated to maximize their utility. Total utility: the total satisfaction resulting from the consumption of a given commodity by a consumer, total utility of consuming 5 cokes = satisfaction provided by 5 cokes all together. Marginal utility: the additional satisfaction obtained from consuming one additional unit of a commodity, the additional utility provided by the consumption of the 5th coke. The utility that any consumer derives from successive units of a product consumed over some period of time diminishes as total consumption of the product increases (holding constant the consumption of all other products) Assuming that utility could be measured: as consumption increases, total utility increases, and marginal utility decreases, marginal utility = the difference in 2 successive total utility. 99 (30 0) = 30 (50 30) = 20 (65 50) = 15.

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