PSYC 2120 Chapter 1: CHAPTER 1 NOTES - Social Psychology
26 Jan 2014
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Document Summary
Because scholars at work in any given area often share a common viewpoint or come from the same culture, their assumptions may go unchallenged: culture: the enduring behaviors, ideas, attitudes, traditions, products, and institutions shared by a large group of people and transmitted from one generation to the next, social representations: socially shared beliefs widely held ideas and values, including our assumptions and cultural ideologies. Correlational research: detecting natural associations field research: research done in natural real life settings outside the laboratory correlational research: the study of the naturally occurring relationships among variables: advantage is that it often involves important variables in natural settings, disadvantage is that ambiguous interpretation of cause and effect experimental research: studies that seek clues to cause effect relationships by manipulating one or more factors (independent variables) while controlling others (holding them constant) social psychology research varies by location.
