SOC367H1 Lecture Notes - Hypergamy, Structural Level, International Political Economy
Document Summary
It is subject to the forces of the state and market. Consumer culture and consumption of western product. Evelyn nakano glenn and the study of skin-lightening industry. Skin lightening (cid:224) colorism, graduation of skin tone within and between race and ethnicity. Expanded consumption of skin lightening products in the 21st century. British ad selling pear"s soap dark skin, you should wash up by soaps. Something that undesirable and makes you wash off. It is important to consider the rise of multinational corporations (mncs) and their marketing strategies. India: used to be a british colony (17th mid 20th century) Light skin is associated with intelligence and attractiveness. The lighter you are, improve your economic mobility and make you smile (happiness) Lighter skin makes her ease with the revenge; before she used the lightening product, she couldn"t get a job and after she used this product, she became the westernized woman and she"s getting a nice job.
