ASTRO 001 Chapter Notes - Chapter 4: Femininity, Millennials, Masculinity
28 Jan 2014
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Document Summary
Chapter 4: diversity and the effects of culture. Ethnocentric the belief that one"s own culture is inherently superior to all others; tendency to view other cultures through the viewpoint of one"s own culture. Culture the patterns of values, beliefs, symbols, norms, procedures, an d behaviors that have been historically transmitted to and are shared by a given group of persons. Co-culture a grouping that sees itself as distinct but is also part of a larger grouping. Intracultural communication- interaction between and among individuals from the same culture or co-culture. Intercultural communication- interaction between and among individiuals from different cultures or co-cultures. Individualistic culture- culture in which the needs and wishes of the individual predominate over the needs of the group. Collectivist culture- a culture in which the needs and wishes of the group predominate over the needs of any one individual.
