ADMS 2200 Final: Final Exam Notes.doc

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Marketers think of a product as a compilation of package design and labelling, brand name, price, availability, warranty, reputation, image, and customer-service activities that add value for the customer. Product bundle of physical, service, and symbolic attributes designed to satisfy a customer"s wants and needs. Services intangible tasks that satisfy the needs of consumer and business users. Good tangible products that customers can see, hear, smell, taste, or touch. Good-services continuum spectrum along which goods and services fall according to their attributes, from pure good to pure service. This spectrum helps marketers visualize the difference and similarities between goods and. Car (pure good) restaurant (goods and services mix) dentist (pure service) Services can be distinguished from goods in several ways: Services are intangible essentially asking consumers to buy a promise (cant hear,smell services etc) Services are inseparable from the service providers services depends on the quality provided by their employees.