COMM 103 Lecture Notes - Emerging Markets, Breakcore
3 Feb 2014
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Document Summary
Product pipeline research/development, considering what to develop and new items. Short-term profit: liquidity: enough to pay for daily operations breakeven: total revenue = total cost. Volatility: the market is always moving, what we are experiencing right now. Uncertainty: we don"t know what will happen, forecast of the future market. Adversity: we must always review our choices. Series of risk triggers: geopolitical events = political events, foreign exchange rates, demographics, technology - development of new tech override old tech, commodity prices = emerging market requirements. Conduct 3c assessment (capability, competency(hr), capacity(financial resources)) Business plan development: operations plan, tactics road map, resource acquisition, performance metrics (long term vs. short term profit balance, strategy fine tune. How and where we are going to compete. Define value proposition (how is our product better) Scale (size) not always good because there are large cost to produce product which give less profit. Customers must have justified reason to pay more.
