PSYCH 2C03 Study Guide - Final Guide: Social Proof, Social Influence, The Control Group
4 Feb 2014
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Conformity: a change in behaviour as a result of the real or imagined influence of other people: example: mcmaster researchers observed that rats will also conform, even if it"s costly to them. Rats who were given toxic food, got sick later and learned to avoid that food, however if they exposed to other rats who were eating it, they would eat it anyways (galen and. Dv: whether rats will eat it, even though they know it"s toxic. Students asked to rate own intelligence, after seeing how others rating themselves. Others set tone for self-analysis (if positive, students reports positively as well) (voraurer & miller 1997) Iv: what type of previous example is shown to student (positive or negative) Informational social influence: the need to know what right. For social cues regarding situations in which we are unsure, or unfamiliar with.
