MGM102H5 Chapter Notes - Chapter 1: Swot Analysis

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Lecture notes chapter 1 - introduction to management in a changing. Step 1: read case at least two times once for an overview and the second for detail. Be sure to review any exhibits that are part of the case. Step 2: define the problem(s) this is often one of the most difficult parts of the analysis. Be sure to address the underlying problem and not just the symptoms presented. Step 3: identify any constraints, specific requirements or limitations that may impact the analysis or your recommendations. This should be drawn from information provided in the case. Be sure to consider the time period that the case occurs. The format of your analysis should be appropriate and add value for the reader given the situation and information available in the case. Step 5: identify possible solutions be sure to examine alternatives that are explicitly provided in the case, but also develop your own creative solutions.

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