SOCIOL 2L03 Lecture Notes - Proletariat
5 Feb 2014
School
Department
Course
Professor
Document Summary
Analysis of ideology: what is ideology, refers to a systemof meaning that defines and explains thr world while making valued judgements about the world, this system of meaning will reflect the position of a particular class or group in society, furthermore there can be competing sets of ideology we often have groups that are unequal in terms of power d. Ideological conflict often reflected in the media but we need to keep in mind that the conflict does not occur in the media on an equal battlefield because the more powerful classes and groups always have the advantage inthe masss media: what is ideological analysis of mass media, focuses on the study of media texts, media texts: implies written material, but csn also be audiovisual material, books, newspaper articles, newspaper stories, movies, television shows, songs, the assumption is thst the ideology wil be embedded in the media texts b.
