SOC 148 Lecture Notes - Collective Behavior, Georg Simmel, Collective Action

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5 Feb 2014
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Surprisingly, perhaps, the study of fads and fashion has a long tradition in sociology; all views we will cover today see them as indicative of contemporary society mass, class or post-(what-have-you) . Indicative of not knowing who one is (we don"t now where we fit in) Collective action model sees fads and fashion as seeing reason and purpose in a mass, class-based society one has to make sure that everyone knows what class they are in. Fashion denotes collectively identified status items that are relatively enduring; they can last for months, years, sometimes (rarely) a decade . Know what it really means; able to recite if someone asks you) You buy it because you feel like it connects to who you think you are. It"s valuable because it"s collectively identified as such. Recognized as such wouldn"t be collective behavior if it weren"t. Trying to make things that are collectively recognized.

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