PSY435H1 Lecture Notes - Lecture 2: Malcolm Gladwell, Carbon Footprint, Theory Of Planned Behavior
Document Summary
How to get this activism to go viral in your social network, to get them talking to each other . Behaviours would be to learn i. e. reading a pamphlet, going to party, attend workshop, etc. One meat day a week- in the middle. Organizations usually think of the high impact behaviours because of agenda and mandate. Behaviours to lead people into the high impact goals (set of behaviours) E. g. foot in the door strategy- using that to leverage another behaviour. Paper 1- an impact by probability chart and a short justification/basic reasoning. Select the appropriate behaviours for changing- behaviour selection. Choose some behaviour and do an in-depth analysis. Benefits: perceived benefits for doing the behaviour e. g. connection, friends, empowerment, fun, rebel, health, saving money, personal satisfaction, sense of meaning, etc. (you can guess these, and ask people in your community) People believe it"s the right thing to do (positive attitude towards) leads to behaviour.
