PSYCH-114 Study Guide - New Product Development, Quackery, Marketing Ethics
Document Summary
Marketing planning: marketing planning is the systematic process of devising marketing objectives and appropriate marketing strategies to achieve these goals. An examination of the current climate in which the business. The marketing audit enables the firm to set marketing: marketing strategies - the plan and use of the marketing mix to achieve the, marketing objectives operates. Marketing mix: the marketing mix is combination of the elements needed to successfully market any product. Marketing ethics: marketing ethics refers to the moral aspects of a firm"s marketing strategies. Bait and switch: bait and switch marketing techniques are considered to be unethical. This is a controversial marketing method used to entice customers by advertising deals that are simply too good to be true. 2 examples of businesses that use this type of marketing: mobile phone retailers, real estate companies. 9 out of 10 tests prove " or 4 out of 5 people prefer ".
