MKT-444 Study Guide - Iphone 4S, Iphone 5, Wi-Fi
Document Summary
Apple inc. is most notorious for their partially bitten apple logo on their products. Apple inc. sells electronic products such as laptops, desktops, music players, tablets, and phones. These products are commonly found in the hands of young echo-boomers. They are the people who are born after the early 1980"s. They are the booming age group who own technologies and are very in touch with the internet. A demographic specifically that defines an echo-boomers is age group range from 35-12. This product does not target any specific gender or race. Apple targets these young echo-boomers and does marketing research on what they look for in a cellular device. Initially the creator, steve jobs, created a device with the mindset of an easier communication with the device and the removal of the physical keyboard and mouse; it was like a computer-on-the-go. This device would allow synchronizing to be easier and much more efficient.
