Management and Organizational Studies 2320A/B Study Guide - Baby Boomers, Competitive Intelligence, Green Marketing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Gail Leizerovici

Document Summary

Marketers who understand d manage the changed in their marketing environments are able to adapt their product and service offerings to meet new challenges and opportunities. Many markets get their idea for new products or services from monitoring and studying the marketing. Successful marketing firms focus their efforts on satisfying customer needs that match their core environment. Greater competition means more choices for consumers, which influences their buying decisions. Competitive intelligence (ci): used by firms to collect and synthesize information about their position with respect to their rivals; enables companies to anticipate changes in the marketplace rather than merely react to them. Parties that work with the focal firm are its corporate partners. Culture: the shared meanings, beliefs, morals, values and customs of a group of people. Gets passed down from generation to generation. A resident of quebec is 25% less likely to buy a hot prepared meal than a resident of.