Management and Organizational Studies 2320A/B Study Guide - North American Industry Classification System, Business Marketing, Retail
8 Feb 2014
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Document Summary
Business to business (b2b) marketing: the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or resale by wholesalers and retailers. Difference between b2b and b2c transaction is not the product or service itself; rather, it is the ultimate purchaser and the user of that product or service. Manufacturers: buy raw materials, components and parts that allow them to manufacture their own. Many b2b companies demanding, as a condition of doing business, that suppliers demonstate social responsibility by reducing carbon footprint. Marketing intermediaries that resell manufactured products without significantly altering their form. Such as hospitals, educational organizations, prisons, religious organizations, and other nonprofit. In most countries the central government tends to be one of the largest purchasers of goods and service. Key challenges of reaching b2b clients (3 challenges)
