ECON 1100 Lecture Notes - Walmart, Old Age, Fax

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Chapter 9 - price-searcher markets with low entry barriers. Price takers just take the market price - there is no pricing decision, no advertising, no marketing, etc. They can adjust their output (expand/contract) and they can try to reduce costs of production, but they have no pricing decision. We now look at competitive price-searcher markets, where: firms face a downward sloping demand curve for their product or service, and, there is easy entry/exit. With low entry barriers, the smell of profits will attract competition. Price-searching firms face a more complex set of decisions - see opening quote. Firms never really directly observe demand curves, so they have to engage in a process of trial-and-error to search for the price that maximizes profits. Since markets are continually changing, the price searching process is continual and ongoing, e. g. airlines, long distance, computers, online services, etc.

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