MGM101H5 Chapter Notes -Relationship Marketing, Marketing Mix, Market Environment
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MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Marketing: process of determining customer needs and wants and then developing g/s that meet or exceed these expectations. Green marketing: marketing efforts to produce, promote and reclaim environmentally sensitive products. Customer orientation: find out what consumers want and provide. Service orientation: ensure everyone in organization has same objectives. Marketing managers and the marketing mix: marketing managers choose how to implement 4 p"s goals must please customers and make profit. Test marketing: process of testing products among potential users. Brand name: word, design, shape, sound, colour or combination of these used to distinguish seller"s g/s from those of competitors. Price: money or other considerations used to exchange ownership of g/s. Promotion: all of techniques sellers use to motivate customers to buy their products. Marketing research: analysis of markets to determine opportunities and challenges and to find information need to make good decisions. Process: defining the question(problem or opportunity) and determine present situation, collecting data.
