CS101 Lecture Notes - Bertelsmann, Astroturfing, Bell Media
Document Summary
Mass communication: how we use media to mold and direct the public. 60s/80s: when people started to get tvs in their homes. 1983: 50 major corps - produced entertainment around the world. Make up 83% (3 corps) of the media in canada. Alternative media: when we produce them ourselves. Boards govern corps, and influence media around the world. Media mergers, coming in and owning everything. Astroturfing: practice of masking messages, to give the appearance that it is coming from a disinterested individual. Intended to withhold information about a financial connection. Greenwashing: when you are marketing something sustainable, you must communicate your message honestly and credibly to your customer to come across as genuine and caring towards the environment. Getting you to act a certain way. Do we need democratic media to have a democracy? (more voices in the media) 2007: top companies (nat"l): disney, germany (bertelsmann &ag), time warner, 3 biggest canadian broadcasters: ctvglobemedia, canwest, quebecor.
