Sociology 2172A/B Lecture Notes - Pax Britannica, Halifax Gazette, Campbell Soup Company
17 Feb 2014
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Advertising: to inform or persuade, today more to persuade. Locations of events or services primarily advertised. 1200 bc: painted or carved messages on stones because of illiteracy. Carry bell & dress in uniform, announce what they are paid to announce. First state sanctioned form of advertising & most common form of advertising: oral advertising. Advantage: reached a lot of people in crowds, portable, persuasive voices. Disadvantage: high turn-around, costly, person may be unreliable (bad weather or in bad mood) Oral media still prevails & contains to dominate despite the move to literacy. Only the wealthy could read, thought that the masses where not intelligent enough to learn. Street advertising (oral media component): now also posting up messages. Personal classified" advertising: want ads, wife, or slave ran away. British began requiring trademarks to protect consumers from false products (knock-offs) People leaving europe to go to na.
