Sociology 2172A/B Lecture Notes - Sut Jhally, De Beers, James Vicary
17 Feb 2014
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Tuesday, february 4, 2014 (sut jhally, department of communications at university of massachusetts) Advertising is a magic system" where material things have immense powers of. An economist would see the differences between the consumer culture and what came. In the 1980s the average person was exposed to 1500 commercial impressions a day, 3600. billion spent on advertising in us in 1996. 100% broadcast profit from advertising, 50% of magazines from advertising other 50% from. Diamonds are forever campaign which came from madison avenue debeers which has global monopoly on diamonds. To not be influence by advertising would be to live outside the bubble, no one lives outside transformation before today subscriptions the bubble. Huge amounts of money and creativity are spent on these ads. What are the consistent stores told by advertisers about what is important in the world. Every society has a story about happiness. As people get wealthier, they don"t get happier.
