BU398 Chapter Notes - Chapter 10: Organizational Culture, Social Capital, Organization Development
Document Summary
Every organization has a set of values that characterize how people behave and how the organization carries out everyday business. Sometimes these values get out of alignment with the environment and cause problems for the organization. Social capital the quality of interactions among people ad whether they share a common perspective. In organizations with a high degree of social capital, for example, relationships are based on trust, mutual understandings, and shared norms and values that enable people to cooperate and coordinate their activities to achieve organizational goals. When relationships both within the organization and with customers, suppliers, and partners are based on honesty trust and respect, a spirit of goodwill exists and people willingly cooperate to achieve mutual benefits. Culture the set of values, norms, guiding beliefs, and understandings that is shared by members of an organization and is taught to new members.
