PSY-0013 Lecture Notes - Peer Pressure
19 Feb 2014
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Document Summary
Conformity: the tendency to change our perceptions, opinions, or behaviors in ways that are consistent with group norms. Vision test, choose publicly a line from among a group of lines that is the same length as a given standard. Informational influence when a person believes others are right. Normative influence when a person fears negative social consequences of being deviant (both at work in asch study) Group size (increases conformity, but negligible effects after 3-4) Gender (women more likely to conform than men in public) Injunctive rules and laws as to what constitutes approved conduct. Experimenters handed out flyers, iv number of flyers on the ground (0,1,2,4,8,16) Results mostly positive, except for 1 flyer (shows dissent) Compliance: changes in behavior elicited by direct requests. Foot-in-the-door technique: influencer sets stage for request by first getting compliance with a much smaller request (self-perception theory)
