PSYC 2001 Lecture Notes - Kazuo Ishiguro, Cubic Function, Central Tendency

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Evolutionary heuristics for avoiding danger and disease, or selecting good mates. Most frequently, the emotional response has been characterized as eeriness, an emotion with a negative valence. Confirmation: human likeness and emotional response related as a cubic (or even a quadratic) function. Disconfirmation: human likeness and emotional response related as a linear function. Participants ranked male and female faces by attractiveness. Trying to vary human likeness without morphing it with something else. Incomplete block design: blocked by stimulus model, each ss viewed 1 male & 1 female, counter-balanced across ss. Randomized (within block): stimulus and scale order. All faces seen same number of time across participants: each participant saw each face once. No one received the same order of faces because it was randomly done. Scales were also randomized (attractive, disgusting, eerie, etc) for every face. Mage = 20. 41, range = 17-43 years. 1 s s e n i r e.

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