CMN 2173 Lecture Notes - Second Industrial Revolution, Oligopoly, Netflix
23 Feb 2014
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Document Summary
Fetishizing : making something overly important in mind, making it a fantasy. Advertising works to create false needs in people because ads promote the needs of the manufacturers. Consumption patterns follow the patterns of manufacturing: 7 (goods and communication) Goods are primarily needed for containing the drift of meaning. Maslow"s hierarchy of needs" (pyramid scheme theories from the 50"s) is not applicable to culture. Not just for subsistence/competitive disparity. (need + envy). Consumption is a ritual of meaning/process. (douglas, ischer: helps identify groups, stabilize categories of culture. Creates class boundaries via access to good available. All cultures experience the struggle with drift of meaning: eg. What things mean shape behaviour (anthropological view. ) Symbolic processes are always played out in the contexts of power. Markets always involve power with power, there is nothing impartial. Notion that they are was created by white males, creating a divide between gender and power. Capitalism needs diversity though it is also hostile toward it.
