COMM 107 Lecture Notes - Social Proof, Eye Contact
23 Feb 2014
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Document Summary
Persuasive speech - intended to influence opinion or behaviour of an audience. Material derived from problems about which people hold differing beliefs and opinions. Tell audience what they should believe or do. Speech of conviction - speaker encouraging a listener to believe as he/she does. Speech of actuation - encouraging audience members to take action (e. g. , buy a product) Suggests that not all people reach conclusions the same way. May react differently than others to the same evidence. Group-norm standards - general thinking of a particular group. Individual norm standards - operates on the notion that getting the backing of the person in power may be a good way to influence the rest of the audience and a group members. Principles to consider when attempting to get audience responses: Principle of liking: people like those who like them, so finding a bond is key. Principle of reciprocity: people will repay, so give what you want to receive.
