COMM 107 Lecture : Chapter 13 and Personal Brand - Organizing a speech.pdf
23 Feb 2014
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Document Summary
Central idea - purpose of the presentation and a specific statement of its main idea. Body - the major points to be expressed in the presentation. Conclusion - a summarizing and possibly motivating statement. Attention grabbing techniques: personal references, humorous stories, illustrations, rhetorical questions, action questions, unusual or dramatic devices, quotations, stating theme. Orienting materials: gives an audience the background necessary to understand the basic material of the speech. Historical background: bringing listener up to speed as to how the speaker got there. Defining terms: at times an audience needs to know definitions up front. Personal history and/or tie to the topic: sharing personal tie or experience related to the topic. Importance to the listeners: relating to the listener. Intended to keep the speaker on course for developing a purposeful and well-organized speech. Listeners may get lost without a full understanding of a central idea. Ways to arrange the body of a speech:
