ADM 3326 Lecture Notes - Lecture 5: Pseudoephedrine, Johnson & Johnson, Tylenol (Brand)
25 Feb 2014
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Document Summary
A business development manager for bristol-myers squibb canada reached for the priority projects file and gave one to an aspiring student who was starting an internship. Here is a description about comtrex and the over-the-counter cold & cough market. There are many product formats and comtrex competes within the caps, tabs and gels category. We need to answer a simple question should we introduce comtrex into. The product, launched previously in the us, will have a parity price with its major competitors and use a broker for distribution. What we need is a clear one-year marketing communication plan commencing in september, only three months away, that has all relevant calculations to decide whether the launch would be a success or not. Bristol-myers squibb (bms) is a highly reputable and respected pharmaceutical manufacturer that historically developed and marketed prescription drugs prescribed by doctors for infectious diseases (i. e. , hiv), cardiovascular problems and cancer.
