ADM 3326 Lecture Notes - Lecture 4: Richard Branson, Average Revenue Per User, Cellulite
25 Feb 2014
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This case was prepared from publicly available sources by douglas judson, under the supervision of professor. Copyright 2008 by the telfer school of management at the university of ottawa, ottawa, Telus is a canadian national telecommunications company providing a wide range of communications products and services, including internet, voice, entertainment, and video. Based in burnaby, british columbia, telus emerged as an underdog in the canadian telecommunications industry, but has consistently seen growth in its consumer mobile phone service, for which it is most widely known across the country. Having fought for market share against giants bell and rogers within the mobility sector, telus has successfully adapted its. Future friendly brand for each new evolution of the mobile phone industry in canada. The challenges of ever-changing technology and technological integration, increasingly tech-savvy consumers, and gradual regulatory liberalization have been met with continued extension and modification of telus" message. 1984-1996: early days for the industry & brand.
