MDSA01H3 Chapter Notes - Chapter 6: Conspicuous Consumption, Profit Motive, Reductionism

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It existed as a constant in daily life, a factor as unpreventable and prevalent as death a system of ideas that unconsciously shapes and constrains both our beliefs and. Ideology: behaviours: ideology is the sets of beliefs underlying the customs, habits, and practices common to a given culture. To members of that culture, the beliefs seem obviously true, natural, and universally applicable. They may seem just as obviously arbitrary, idiosyncratic, and false to those who adhere to another ideology. Within any culture, numerous ideologies coexist; some are marginalized, others are hegemonic (i. e. dominant and the cultural norm): ideologies may be forcefully imposed or willingly subscribed to. Their component beliefs may be held consciously or unconsciously. What does it do: it limits the range of acceptable and even conceivable ideas, it normalizes (e. g. , naturalizes) particular sets of social relations, it privileges some interests over others, it interpellates individuals into subjects. (1) limits. Promotes some perspectives and values while devaluing others.

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