ITM 102 Chapter Notes - Chapter 4: P3P, Copyright Law Of Canada, Privacy Policy
2 Mar 2014
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Chapter 4: social, ethical and legal issues in information systems. Behavioral targeting and your privacy: you are the target (article in beginning of chapter) Online activity is tracked and ads are displayed depending on your activity. Behavioral targeting increases the efficiency of online ads by using information users reveal online and consumption information from offline sources. Increased use of behavioral targeting has drawn attention of privacy groups such as pipeda. The ethical and moral question is understanding what rights individuals have in their own personally identifiable. Principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors. Failed ethical judgments by management have occurred across a broad spectrum of industries. Who can and will be held accountable and liable for the harm done to individual and collective information and. What standards of data and system quality should we demand to protect individual rights and the safety of.
