BUSML 4201 Study Guide - Information Integration

• School: Ohio State University
• Department: Business Admin:Marketing & Log
• Course: BUSML 4201
• Professor: Robert Smith

Document Summary

Note: italics and bold typed are the concepts that i think may appear on the. Positive and negative evaluations to determine what to avoid and approach. Attitudes and stereotype: stored evaluations (schema/internal model) What"s the difference between affect and expected value: expected value, formula: sum of (importance * perception, nature of expected value. Flexible: can be changed by beliefs, values, salience (recall internal model) Trigger emotions (sort of like the valence in belief) Stm [refer the equation, it requires perception, which is a conscious process) Combination of belief and value (vary across people) [can remember based upon the formula of expected value: formation of expected value. Association between objects and attributes (see fig 1) Evaluation: evaluate the attribute (valence) e. g. good or bad, awesome or sucks (fig 2) Positive attributes can compensate negative attributes of a concept, vice versa. Fig 2: factors affecting belief strength (another question in the exam, source credibility.