BUSI 1800 Lecture Notes - Lecture 2: Takeover, Viral Marketing, Product Differentiation
6 Mar 2014
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Document Summary
Factors beyond an organization"s boundaries that might affect it. Organizational boundary what separates an organization from its environment. Pestel: political, economic, socio-demographic, technological, environmental, legal/regulatory. Economic growth is required under capitalism: aggregate output and standard of living. Total quantity of goods and services produced by an economic system over a given period: gdp. Values of all goods and services produced by a national economy within a given period through domestic factors of production: gnp. Value of all goods and services produced by a national economy within a given period regardless of production location: productivity. Measure of economic growth that compares the production with required resources: balance of trade, national debt. How much money the govt owes to its creditors. Real growth rates adjusting for inflation and currency fluctuations. Gdp per capita real gdp includes price associated with the volume produced purchasing power parity threats to economic stability: inflation, deflation, unemployment.
